Executive Creative Director
As executive creative director at oLo Brand Group (a strategic partner of Owen Blicksilver Public Relations), Peter Lord oversees a team of senior designers, writers, artists and programmers who translate client objectives into inspiring, integrated marketing communications that build brand equity.
Peter founded oLo Brand Group in 2002 to offer clients the depth, resources and skills usually found only in large agencies in a small agency setting. With the benefit of 20 years marketing and branding experience, Peter understands how to shortcut and accelerate the branding process to produce deliverables that increase understanding and drive demand.
Lord was at Grey Global Group for over 10 years where he built a profitable design group within the public relations arm of Grey servicing such clients as Colony Capital, Standard & Poor's, KPMG, Ernst & Young and First American. Then as co-creative director at G2, the 100 person branding arm of Grey. He headed brand development for such clients as Pharmacia, Topps, Food Network and Lilly. Additionally, he has handled assignments for Krups, Microsoft and VF.
Prior to Grey, Lord worked at a number of diverse organizations including: BursonMarsteller, where he worked on The Equitable and AT&T. At Parham Santana, an award winning design group, his clients included Reebok and CBS Video.
Lord works to develop integrated high-end communication materials – from advertising campaigns to websites – that breakthrough the visual din of today's over-saturated marketing clutter. He is a believer that clients should play an integral part in the branding process.
Lord is a graduate of The School of Visual Arts, where he earned his BFA, and he has received numerous design and excellence in advertising awards including: The Art Directors Club, The Type Directors Club, Applied Arts, How, Print and DESI.
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